After creating a wide range of new products during 2020, Smartbox started to invest on Social Media Ads campaigns across different countries to promote the innovations and to start targeting younger audience. According to the concepts of the products and the market of gift boxes experiences, the assets that generate interest the most are inspirational videos.
The opportunity consists in the ideation and creation of videos to direct traffic to the website.
The work starts with the translation of a Marketing brief into the best composition of videos and music in line with the brand look and feel, the concept of the products to highlight and the country of distribution.
All the videos and music used are personally researched and selected.
The softwares used to create the montage are Photoshop and Premiere Pro.
VIDEO CONTENT
Context: wishing a happy New Year, showcasing the most popular activities offered by Smartbox through catchy and trendy videos that inspire people to experience life again in 2021. Business Goal: generate brand awareness.
Context: promote the new Trenitalia range, giving a romantic touch to the videos to be in line with Valentine's occasion. Business Goal: generate traffic to the website.
Context: Youtube Ad for Mother's Day campaign. Promote Smartbox products tailored for mature women (beneficiary) targeting a younger audience (buyer) showcasing mature women enjoying activities. Colourful, positive look and feel.
Context: promote the new premium range through a catchy, refined selection of videos showcasing luxury and exclusive activities. Goal: generate traffic to the website.